This project was created around the song, properly named, Brighter World from Michael Holborn and William Henries. I wanted to use the basic information surrounding the seal hunt practices in a way that most people would be comfortable watching and potentially sharing due the lighter tone of the piece. The commercial seal hunt is a gruesome practice and showing some of the slaughter might be a reason some people would turn away from the main message.
I used After Effects CS5 to animate this piece. All the content, including the seals and character were created using shape layers. This allowed me to keep the project lighter and more manageable due to deadlines for the release. I hope more people can get to know about the Canadian seal hunt and help the animals affected by this practice. For more information on the campaign, CLICK HERE!
Music: Brighter World by Michael Holborn and William Henries